Fairer Business Energy

The Project

Fairer Business Energy are a business energy brokerage with a simple philosophy; to simplify, inform, advise and then let you decide which route you would like to take – they want to take the headache out of the process of choosing energy providors so you can get on with running your business.

The guys at Fairer Business Energy approached me just as they were setting up. They needed a complete corporate identity and a website. As they were just setting up, I wanted to make sure we had a good idea of the competitor landscape before diving into design work so some initial research was also included in the project.


In a few discovery workshops with the main stakeholders I was able to use concept boards to test the water with different approaches to their identity, with all the concepts created to be appropriate and standout from the current landscape. I also used the workshops to put together the information architecture for the website and helped the team tighten up some of their company objectives.

The finished identity and website have set the company going with a solid visual foundation which can be developed and grow as the business does.

When we started our new business, we knew we would need some strong branding and a website. It was a very busy time and we talked to; friends, ex colleagues and took advice from people we trusted.

It would have been very easy to buy an off the shelf website, which pretty much amounts to a landing page of sorts. Although fine, it wouldn’t have set the right tone for us.

We engaged with Will early on and after a couple of meetings it became clear that he was the right person for us. The advice and pointers he gave us were incredibly helpful and enabled us to make solid decisions.

Throughout the process Will was very engaged and available as a sounding board.

We couldn’t be happier with the end results and have received multiple compliments for the look and feel of our website and branding.

We couldn’t be more happy to recommend Will.

Justyn Williams

Director, Fairer Business Energy