IALC is an international non-profit association that for 35 years has been accrediting independent language centres that teach the native language of their country. As well as outstanding teaching standards and service, IALC language schools have individual character and a real connection with their local community.
All IALC language schools are quality assured and boutique, providing guaranteed professionalism, personal attention and an exceptional learning experience.
With several different audience types and a large amount of content, the planning phase of this project was vital in ensuring the new site covered all bases and did not neglect any one user.
Historically IALC has focused its marketing efforts towards third-party agents, communicating their offering to them, who then in turn promote and sell IALC school courses to students. This was very apparent in the structure and language of the old website, which allowed much more opportunity for the new site to talk directly to students and broaden the sites appeal to a wider audience.
We were able to identify this early on in our discovery and planning meetings and use this to inform our decisions about navigation, look and feel, structure and layout. As well as communicating IALC’s mission, the website also serves as a database of its many member schools. Ease of navigation throughout these pages was vital, as was simplifying the many categories and filters needed to get to a users desired result.